Ran across this and chuckled a bit. I’ll always have a soft spot in my heart for all things Walter and this design, commissioned from one of the “Archer” animators who were housed over on Williams Street at the time, is my all time favorites. We used this illustrated version of J. Walter in several Atlanta Office in-house efforts during the early 2010’s and it was a really fun identity to work under. With the demise of JWT, feels like a good opportunity to showcase some of the fun history of the agency that may quietly disappear over time.
J. Walter was a Marine, and in 1947 the Agency began one of the longest client relationships in all of advertising that continues today. I was proud to work on that piece of business, and it led me ultimately to VMLY&R to work on the US Navy.
It’s funny how the world works sometimes.