For the last year or so I’ve been working as the agency lead for VML as a member of “The Navy Partnership”. A group of agencies that collectively support the United States Navy’s recruit advertising and marketing program. As part of group representing and supporting efforts across digital platforms, one of the things I’m tasked with working on is bringing innovation to one of the oldest institutions in the United States, literally pre-dating the formation of the country (October 13, 1775… if you’re interested).
One of the oldest traditions among sailors is the telling of “Sea Stories”. Those legendary tales told by sailors since the earliest days of sailing the oceans of the world. Every sailor has a sea story and if they say they don’t, they’re lying… or they’re just avoiding telling you something that they probably only share with other sailors. Bringing this time-honored tradition into the twenty-first century provided an opportunity that perfectly blended audience, content, and innovation and resulted in one of the most successful launches in recent memory… the Sea Story Podcast.
By having real sailors tell true stories of adventure and drama, we allowed the men and women of the Navy to share what life is like aboard ship, overseas, and under the oceans in the most authentic way possible.
The response has been overwhelming. Within the first month, Apple selected “Sea Story” for its “New and Noteworthy” promotional section within its podcast app, driving organic attention and resulting in huge audience numbers. Engagement, listens, likes and shares far exceeded expectations and everyone who listened became hooked.
Give it a listen, subscribe, download and enjoy hearing from real sailors in the fleet what it’s like to live the life of a sailor in the world’s greatest Navy.