Redesigning and Replatforming

You can’t talk about the digital transformation of Navy Recruiting without talking about the central tent-pole of the Navy’s recruiting efforts; When young men and women want to find out more about careers in the United States Navy, there’s only one place to go to answer their questions and raise their hand to become sailors.

I’m delighted to have led this effort. From concept to completion, I guided every aspect of this brilliant re-platforming of the Navy’s premiere public-facing website. Driving strategy, writing the brief, assembling the team, and working hand-in-hand with both the Navy and the superior VML technology crew responsible for delivering this award-winning state-of-the-art website.

In the time since launch, it’s been an unmitigated success. We’ve pretty much doubled every engagement metric and helped the Navy achieve its recruiting goals while racking up awards for both creativity and effectiveness. We’re delivering more high-quality sailors to commit to a life in the greatest Navy to sail the oceans of the world.

I couldn’t be more proud of the hard work and passion of everyone involved.


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