JWT Digital Capabilities Reel


We just finished up a digital capabilities video that was used in some creds pieces and some digital business pitches. It was a fun experience and I appreciated being able to boast a little bit about our capabilities. I think we do amazing things here, I’m proud of the team we’ve assembled at JWT. The work is creative, fun, easy going, collaborative, and something to look back on fondly. Have a look, see what we’ve done!

Pennzoil Fuel Calculator

How do you demonstrate the value of switching to Pennzoil? How do you take a bunch of car data, mash it up with fuel efficiency formulas and communicate (effectively and in an engaging way!) why you should switch to Pennzoil? How do you show, in a tangible way, what those savings represent?

This week, my team launched a Pennzoil Fuel Calculator on Pennzoil.com. I was once again completely blown away by the work my Creative Technology group did on such a fantastic jQuery parallax calculator experience. The Pennzoil Creative team knocked it out of the park with their design work and guidance, and we were able to pick up on their vision and make it a reality. I personally enjoyed watching what happens when you sit creative down at the desk next to developers and get out of the way. Remember, the cleanest lines of communication are the shortest. Put the guy (or gal!) building it next to the guy (or gal!) whose idea it is to build it, and you get sweet, sweet results.

Giddy with excitement.

If I were trapped on a desert island, and it was me, some coconuts, an xbox360, an HDTV and only one game (we’re assuming the island has an electrical outlet… hey, it’s MY desert island, not yours), the game would be Battlefield. Ever since I first walked in on my friend Kris playing conquest on a PC about ten years ago, I’ve been hooked. Unlike most of my PC-gaming brethren, I’ve long since preferred the console Battlefield experience over the PC (Except for Battlefield 2, which was arguably the greatest multiplayer experience you could have that didn’t contain the words “Roman Orgy”) and have been a faithful Battlefield player since I beta tested Battlefield on the Sony Playstation 2. Which, by the way, was actually why I bought a PS2. When I found out I could get an invite to the beta, I immediately replied, “of course I have a PS2” and swiftly left the house to go buy one.

So when I saw this, I nearly fainted. When I saw the bit at the end about pre-ordering and getting “Back to Karkand” expansion pack at no charge, I’m not ashamed to admit I pooped myself AND got hives.

“Thor”… ’nuff said.

So here we go. One more Avenger gets his movie. I dunno, I mean, it’s Thor, you know? It’s not Tony Stark, it’s not a suit of armor, it’s not “witty” like Robert Downey Jr. It’s not supposed to be. It’s walking a razor thin line though. These movies are notoriously hard to pull off (Clash of the Titans ring a bell?  Percy Jackson, anyone?) and unfortunately, my only reaction to seeing Anthony Hopkins wearing an eye patch is, “really? THAT’S Odin?”

My only hope is that Natalie Portman could save it, but then again, she chose to star in those horrible prequels for George Lucas…

UPDATE: Guess was apparently bootleg video footage was yanked from Trailer Addict?