Last week, Captain Dave Bouve and I had the immense pleasure of jointly presenting some of the amazing work that VML has produced as a partner in The Navy Partnership at this year’s VML Annual Meeting. How we’re working with our great WPP partners to reach a new audience and introduce them to the US Navy’s unique form of National Service. It was an honor to stand on stage with the Captain and show off the amazing work our collective team has done. I couldn’t have been more proud of the team we’ve assembled.
This was a really fun afternoon. This was my second Annual meeting since joining VML and it was a great experience. Yours truly walks out around 9:17 and gets a chance to humblebrag on all the great stuff we’ve been able to work on with the Partnership. Captain was great, really knocked it out of the park. I was nervous… big audience… no pressure… but it wound up going off pretty much without a hitch!
As a bonus, I was honored to be awarded the VML Spark Award for Atlanta! It was completely unexpected and I was blown away when they started reading the winner’s bio… Podcast? Comic Books? Wait a minute… Great stuff and I have tremendous gratitude for all of the opportunities the VML has provided for me and was humbled beyond belief by the award. It was the topping to an amazing day.
Last week I spoke in Denver at Digital Summit Denver, a three day digital marketing conference. I’ve spoken at the same conference in Atlanta last year, and had submitted a topic for this year’s Atlanta conference, but was asked if I’d like to present my topic in Denver a month or so later. Having never been to Denver, I was all about it!
My topic was, “The Data Ramifications of Everything Talking to Everything”. I’ve become increasingly interested in the data solution opportunities around ambient computing and the “Internet of Things”. The more work I do with “making things smarter”, creating “networks of things”, and designing & delivering “intelligent experiences”, the more I look forward to digging into the data and using it to inform & shape the project. So this is a really fun topic for me that I really love talking about with some enthusiasm.
Keeping in mind that the audience is mostly a marketing and advertising audience and NOT a room full of data scientist, I like to keep it technical enough to have some substance, and light enough that it’s an accessible and engaging talk. I want everyone else to enjoy it as much as I do and get excited about it the way I tend to get when I talk about it. I broke it into three large sections. In the first section I talked a bit about the background of what the Internet of Things was all about and about how broad the category can be, application-wise. Then I moved on try and give a little context about just how MUCH data we’re talking about here and what that data may potentially look like. A lot of times it’s not “data” in the sense that we’re used to and the challenge are around the Velocity, Volume, and Variety issues. I wanted to try and help frame the data discussion. I closed with wrapping it all up in a nice package of opportunities and tried to introduce the idea of “Anticipatory Experiences”. As data empowers smarter decisions and the tapestry of “what we know” becomes richer, the nuances of the perfectly crafted experience are easier and easier to envision.
The conference was terrific. I really enjoyed attending other sessions, there were a lot of great topics and a host of great speakers spread over the two days.
Happily, I got a lot of great feedback on social media and on the way out after my talk. I’ve already sort of taken my talk and stewed over it a bit and cooked up a “version 2.0” that I think addresses more of the “anticipatory experiences” up front. I feel strongly that we’re moving towards an “informed, anticipatory experience building” future (at least my side of advertising, the technology side) and the better vision we collectively have about how data “works” for these projects, the more successful we’ll all be.
Last week, I participated in my second speaking engagement at Digital Hollywood. I had previously spoken there in May, on a panel there to discuss the USMC Youtube brand page and I suppose I must’ve done okay because they invited me back again. This time, I was on another panel, and once again the topic was Youtube. The topic of my Panel was “The Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising” and it was part of the “strategic sessions” track. I had a fantastic time and was part of an amazingly talented group of panelists. We discussed YouTube channels, business models for success, curation challenges (which I totally owned… that was my sweet-spot!), and the challenges of creating compelling branded content. I had a blast. As the only “big agency” representative on the panel, I was able to offer some unique insights that I felt were well received. The difficult task at a lot of these panel type affairs is to ensure that you’re offering up a nice balance of compelling insights and participation. You don’t want to dominate the conversation, and you certainly don’t want to be a wallflower. The conversation flowed nicely, the moderator was terrific and kept the talk moving along, and the varied expertise of the participants made for a wonderfully eclectic POV on an issue that, quite frankly, not a lot of people have really successfully wrapped their heads around. I was fortunate that I had a good story to tell and an even better case study in effective use of YouTube, and was able to ultimately tie it all back to the topic. Of course, it’s super easy when you’re repping such great work.
The Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising The Strategic Sessions – Let’s Get Started! Monday, October 21st 10:00 AM – 11:15 AM Digital Hollywood – October 21 – 24th
Michael Chiang, VP of Platforms, Break Media
Jeff Small, Director of Creative Technology / JWT Atlanta
Michelle Sullivan, VP, Digital, Kids & Family, National Geographic
Evan Bregman, Director of Digital Media, Electus
Alex Jacobs, Vice President of Social, Digitas
Paul Snow, Manager, TV and Film Content Partnerships, YouTube
Sharalyn Hartwell, Executive Director, Magid Generational Strategies™, Moderator