For the second year in a row, I’m back in Austin attending SXSW. Below are some thoughts. I attended some cool stuff, saw some cool things, met cool people, had a lot of cool encounters and even cooler conversations.
First day in Austin. Landed this morning, straight to the Palmer Center to work on the Mario Kart experience we’ve been putting together since late last year. It’s nice to see all the hard work and big ideas come to life. It’s the most rewarding part of the job, by far. Make sure you check out the accompanying website that my team in Dallas put together. I’m really proud of the work they did.