Redesigning and Replatforming

You can’t talk about the digital transformation of Navy Recruiting without talking about the central tent-pole of the Navy’s recruiting efforts; When young men and women want to find out more about careers in the United States Navy, there’s only one place to go to answer their questions and raise their hand to become sailors.

I’m delighted to have led this effort. From concept to completion, I guided every aspect of this brilliant re-platforming of the Navy’s premiere public-facing website. Driving strategy, writing the brief, assembling the team, and working hand-in-hand with both the Navy and the superior VML technology crew responsible for delivering this award-winning state-of-the-art website.

In the time since launch, it’s been an unmitigated success. We’ve pretty much doubled every engagement metric and helped the Navy achieve its recruiting goals while racking up awards for both creativity and effectiveness. We’re delivering more high-quality sailors to commit to a life in the greatest Navy to sail the oceans of the world.

I couldn’t be more proud of the hard work and passion of everyone involved.


The VML “25@25 Podcast” featuring yours truly

I suppose I’ve been pretty fortunate to land a job in Advertising working for the United States Navy. It’s no secret that I’m a former sailor and I hold my experience in the Navy in high regard, it’s helped shape me into the man I am today. So here I am, working at one of the premiere digital advertising agencies in the world overseeing the digital efforts of the United States Navy as part of The Navy Partnership. Not bad.

This year marks the 25th anniversary of VML and to celebrate, they’ve chosen 25 people who contribute to the culture of the agency and make it a great place to work. I’m proud to have been selected to be among those 25. Last week I got to sit down with our Global CEO, Jon Cook, and spend some quality time discussing my experiences in the Navy, and my work on the Navy’s advertising & marketing efforts. It was a great conversation and I had fun doing it, even if it got a little serious in parts… 

Take a listen. You get to hear a little bit of me being me. 

Capital One Café

Over the late winter and spring of 2016 I was fortunate enough to work on an amazing opportunity to help Capital One reimagine their retail banking business through a combination of rich digital user experience and incredible in-store display technology. When Cap One acquired ING, they also got a handful of cafes in the deal. ING, not being a traditional banking institution, had begun using cafes for their retail banking business. When Capital One looked closely, they discovered that the cafes were doing extraordinarily well. This led to them expanding the cafe program and turning it into a National Expansion.

This is where we were brought in.

Realizing that there was a real opportunity here to create something truly groundbreaking, Huge and Capital One partnered together on the overhaul of their retail cafe customer experience. Through a combination of hardware and platform partnerships, Huge brought strategic creative and UX insight to bear along with creative technology, to design and develop a first-of-its-kind retail banking experience. High definition touch-enabled signage, synchronized messaging, day-parted content that included games and quizzes about financial topics… even the ability to call a customer service representative over for assistance on a topic. This was banking reimagined. Probably one of the most successful projects I’ve been involved with.