Over the past decade of building LHWH Advertising’s Interactive Department, I’ve been lucky enough to work on hundreds of projects. Websites of all sizes, Interactive CD projects, Flash-based eLearning, Video, Intranets, Extranets. You name it, I’ve had a hand in it. While it’s impossible to list them all, I thought it would be fun to show a handful of my favorite projects from the last couple of years or so. Some may have won awards, but all of them have successfully provided our clients with a cutting edge business solution and I think that’s what I’m most proud of. Working closely with clients, account executives, creative, and ownership has put me in the enviable position of being able to deliver top-notch interactive that’s both engaging for users and a tremendous value to the businesses we partner with. For more examples of the excellent interactive work we’ve done, visit LHWH.com.
The Horry Telephone Cooperative "HTC Matchmaker"
multi-channel interactive campaign.
An excellent experience, a deep multichannel project, and a delightfully engaged client made this one of the standout projects of the last year. A campaign built around the concept of finding your "perfect match". In this case, the perfect phone. Users took a mock dating quiz answering questions about their likes, their dislikes, and their personality quirks, and were shown their perfect match from a list of available phones. With extensive point-of-purchase, social media, traditional media and direct mail support, the resulting exposure resulted in significant increases in new customer activations and raised awareness of HTC's offerings in a crowded, competitive marketplace.
Family Kingdom Amusement Park Mobile Website
Using jQuery mobile, we repurposed website content for an increasingly connected mobile tourist. It was very important to identify information that a user in market, using a smartphone, would be interested in compared to, say, a user sitting at home planning a vacation. As a result, we looked to provide relevant information in a clean, easy to navigate form. Additional context specific dynamic information like that week's park schedule were made available via a custom built mobile administration back-end. As more and more clients realize the importance of the mobile user, particularly in the tourism market, we're happy to provide a deep level of expertise.
The Grande Dunes "Grande Lifestyles" Website and Blog
Partnering with Burroughs & Chapin, Myrtle Beach's largest real estate developer, we worked to create a website with a conversational style. The blog framework was perfect. We were able to create a platform for Grande Dunes to feature the attractiveness of "The Grande Dunes Lifestyle" in a way that reinforced their high quality brand identity. Developed as a mechanism to drive traffic and leads to their sales agents, they immediately began to see results from the tremendous natural Search Engine Optimization value of the blogging platform. Tight visual integration with their CRM software enables Real Estate Sales Agents to effectively market to leads for a consistent experience at all points of the discovery and sales process.
The 2011 LHWH Advertising Website
A Silver Award winner at the 2011 American Advertising Federation Coastal Carolina Addy Awards, this one holds a special place in my heart. Working closely with Founding Partner and Creative Director Steve Wilson, we originally created a robust website that successfully integrated various sources of agency generated syndicated content. After attending WordCamp in the Fall of 2010 we made the decision to "secretly" convert the site to a WordPress platform with the goal of migrating an entire website created originally in ColdFusion, Flash, Flex and MSSQL into a WordPress based website without anyone superficially being the wiser. Mission accomplished and a great experience for creative and interactive.
Landing Sitelets for Grande Dunes Real Estate Pay-Per-Click campaigns
Landing page support for multiple Google Pay-Per-Click campaigns. As the landing page concept matures and performance metrics become the yardstick, flexibility in both creative and execution becomes increasingly important. The need to quickly and effectively modify and revise a campaign based on almost realtime feedback from analytics data delivers value far beyond the old media paradigm of, "push it live and forget about it". From initial concept through execution, we're constantly looking for ways to improve the performance of our work. Interactive's flexibility and accountability has been key to our clients continued success.
The Franklin G. Burroughs and Simeon B. Chapin Art Museum
