Over the late winter and spring of 2016 I was fortunate enough to work on an amazing opportunity to help Capital One reimagine their retail banking business through a combination of rich digital user experience and incredible in-store display technology. When Cap One acquired ING, they also got a handful of cafes in the deal. ING, not being a traditional banking institution, had begun using cafes for their retail banking business. When Capital One looked closely, they discovered that the cafes were doing extraordinarily well. This led to them expanding the cafe program and turning it into a National Expansion.
This is where we were brought in.
Realizing that there was a real opportunity here to create something truly groundbreaking, Huge and Capital One partnered together on the overhaul of their retail cafe customer experience. Through a combination of hardware and platform partnerships, Huge brought strategic creative and UX insight to bear along with creative technology, to design and develop a first-of-its-kind retail banking experience. High definition touch-enabled signage, synchronized messaging, day-parted content that included games and quizzes about financial topics… even the ability to call a customer service representative over for assistance on a topic. This was banking reimagined. Probably one of the most successful projects I’ve been involved with.