Huge Cafe Atlanta

I had such a great time working on this, I can’t even begin to tell you how much I enjoyed this project. Apple Watch? Check. Anticipatory Mobile App? Check. Coffee? Double check! One of the things that I believe is (or should be) on everyone’s bucket list is a chance to create something that’s never been done before. This was my opportunity to check that off mine. Richly rewarding, amazingly collaborative… and let’s be honest, cool as hell. This is why I love doing what I do.

At the time, it was such a radical idea: An agency opening up a coffee shop. In hindsight it seems like such a no-brainer. Where else were we going to “eat our own dog-food”? If we’re going to pitch our expertise, what better way to do it than by seeing it being done in the real world? Creating an anticipatory experience using the Apple Watch was one thing, building a solid business case for the watch was the real win. By building a service layer on top of the cafe’s POS system that integrated the watch directly, we empowered baristas and enabled seamless integration with our customers’ cafe experience.

Along the way we got to eat a lot of delicious dog-food. 

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