This was great. In my role as Director of Creative Technology and Marketing Science at JWT, I oversee one of the largest data-driven advertising solutions around. The United States Marine Corps has been recruiting young men and women to serve for over 235 years and JWT has been helping them do it by building an incredibly complex and robust customer relationship management system. Combined with our Planning, Research, and Strategy disciplines, we arm the Marine Corps with insight and a deep understanding of their audience and their behaviors. In order to demonstrate this expertise and what a unique offering and skill JWT has as a result of this background, we created a sizzle reel about data.
Yeah, you heard me right, “we created a sizzle reel about data”… and it’s pretty fucking sweet.
Take a look and check out what it looks like when an advertising agency REALLY does data smartly.