How do you demonstrate the value of switching to Pennzoil? How do you take a bunch of car data, mash it up with fuel efficiency formulas and communicate (effectively and in an engaging way!) why you should switch to Pennzoil? How do you show, in a tangible way, what those savings represent?
This week, my team launched a Pennzoil Fuel Calculator on Pennzoil.com. I was once again completely blown away by the work my Creative Technology group did on such a fantastic jQuery parallax calculator experience. The Pennzoil Creative team knocked it out of the park with their design work and guidance, and we were able to pick up on their vision and make it a reality. I personally enjoyed watching what happens when you sit creative down at the desk next to developers and get out of the way. Remember, the cleanest lines of communication are the shortest. Put the guy (or gal!) building it next to the guy (or gal!) whose idea it is to build it, and you get sweet, sweet results.