Last month, I had one of the most amazing experiences of my professional career. I was a participant in WALTER. The first startup agency for startups. We spent 5 days from start to finish, introductions and pitches to go-to-market campaign, hellos to goodbyes.
Then poof, it was over.
In those five days we met over a dozen startups, put together a brand strategy, developed a creative brief, and put together a fantastic 60-second spot. We also ate barbecue, stood in some lines, and listened to some great bands. It was a hack-a-thon for advertising, and we killed it. I’m so proud to have participated in it and it’ll remain one of the greatest experiences of my advertising career.
JWT Launches ‘Walter,’ a Pop-Up Agency for Startups at SXSW