We recently launched another great experience, the USMC Youtube brand channel. It’s another great idea with some terrific functionality. We had a problem to solve, and it was a content curation problem. We had all the content, but how to subjectively appeal to the broad audience that comes to the United States Marine Corps’ Youtube Brand Channel? That was the challenge. The solution? A “Pandora-esque” quick-like-thumbs-up content tagging and smart recommendation engine. We took all our content, and cross referenced it within YouTube then layered a “smart playlist builder” algorithm over it to create the first of its kind YouTube Brand Channel functionality. As you can see by the case study video above, it got quite the reception, with a 1500% jump in engagement within the first month.
Marines Launch New Pandora-inspired YouTube Brand Channel
UPDATE: As of March 21, 2014 this has made it’s way to the National Addy Award. On February 19th, 2014, it won Gold at the Atlanta Addys, and on March 21, 2014 it was the District 7 Addy Award Winner, advancing to the National Addy Awards.