Well, it’s that time of year again. Time for Adobe Max.
It’s going to be an interesting conference. We’re about 6 months into the release of CS5.5, which I honestly thought was one of the most significant releases of Dreamweaver since it was purchased by Adobe, and it’s becoming obvious that embracing HTML5, CSS3, and the open web is the positive direction for Adobe’s interactive creation tools. Along with robust adoption of jQuery Mobile and open web standards within Dreamweaver (seriously, if you’re working with jQuery or jQuery Mobile or perhaps PhoneGap for cross platform mobile app development, you REALLY owe it to yourself to check out Dreamweaver now) we’ve seen the release of “Edge” and “Muse”. Now, I’m no fan of either, right now, but it does give you a hint about what Adobe’s thinking… at least for web development.
There’s also still a LOT of momentum behind AIR/Flex development for mobile, though, and with the release of Amazon’s new Kindle Fire, coupled with that terrific Amazon Android App marketplace, there are still a lot of options available for Flex developers to leverage those skills.
This year, I’ve signed up for more of a variety of topics than I have in previous years, including a couple of After Effects classes. I’m also looking at a couple of Fireworks sessions. I love Fireworks, and I think that when it comes to creating assets for mobile development, both websites and apps, there really is no better graphics application on earth (I haven’t developed on the moon… yet). Finally, all of the Dreamweaver sessions I’ve signed up for are all about mobile, jQuery Mobile, and mobile app development using Dreamweaver, mainly to gain some insight into the state of the mobile development process.
Those are my “hands on” sessions. The ones where you’re working on specific tools. The rest of the time I’ve devoted to strategic sessions. For any sessions that aren’t specifically application-centric, I’ve made an effort to place myself into as many sessions as possible dealing with the strategy of creating engaging experiences and measuring engagement. Two topics near and dear to my heart.
So beginning tomorrow, it’ll be “once more unto the breach”. Today is the community summit, and I’m looking forward to connecting with everyone within the Adobe community, but tomorrow the conference begins in earnest, and as always, it’s the highlight of my year.
More to come…