In town this week for “An Event Apart” I started noticing QR codes as soon as I got off the plane Sunday morning. A lot of the airport duratrans had them and I was particularly drawn to the destination ads, with the ad for the Gulf Coast being the best example of a mobile landing page so far. Another interesting thing was how many of the codes were going to URL shorteners. I saw a lot of bit.ly urls and custom bit.ly urls for the landing pages. Only one that I remember went to a non-mobile page (Very Bad!) and another went directly to a video. I see a lot of articles mentioning taking users to videos as landing destinations, but I disagree wholeheartedly. You have to remember that not everyone has an unlimited data plan and I think just sending people straight to a video without allowing the user to choose to go to a video is not only rude, but bad practice. If I were paying for my data plan by the byte, I’d be irritated if you forced a meg or two on me without asking first. I think the workable option is to take users to a nice landing page with some copy, and perhaps a screen shot of the video that links to the video on a robust delivery platform like YouTube.
The best example so far though was GNC nutrition in the Lenox Mall. First off, they had a huge QR code in the window. We’re talking four feet across at least. I couldn’t miss it, and when I snapped it, I turned to walk away expecting some kind of landing page, but was pleasantly surprised that I was told to turn around and go back into the store to get a free coconut water. I could choose between three or four flavors. So naturally I turned right around, headed into the store and got my free coconut water (I chose peach, by the way)! Excellent little offer that got me into the store when I was actually walking the other way.
So here you go, a little gallery of my first day in Atlanta sort of casually walking around on a Sunday.